Adidas Futurecraft 4D
Imagine a shoe that lets you run faster, pivot better and jump higher. That’s the idea behind the Futurecraft 4D, a new sneaker from Adidas whose midsole can be expertly tailored to the needs of its wearers—not only in size and shape, but also in flexibility, impact type, cushioning and more. The key is the 3-D printing process, which enables Adidas to“look at every single square millimeter of a midsole and tune it from a performance standpoint,” says Al VanNoy, who headed the project. It would take weeks to make those modifications using traditional shoemaking methods. But the Futurecraft 4D midsoles can be printed in as little as two hours, meaning Adidas could even produce them in stores. At least that’s a possibility for the future. For now, Adidas is rolling out a standardized version (based on 17 years’ worth of data from runners) beginning in mid-December.
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